About Us

Our slogan, Sharing is Caring is a phrase the two of us have heard numerous times over throughout our lives from our mother.

Since childhood, we have shared everything: a bedroom, food, toys, clothes, jewellery…even an ID. Our names are Jaanki (right) and Gangotri (left), sisters that have grown up together in North West London.

Like many siblings, we have always shared our clothes, and why not – its cheaper to steal your siblings clothes and
gives you way more options. Especially when it comes to South Asian outfits, the type you only need to wear a dozen times a year but can be very expensive and you feel more special wearing something new.

As our society has become increasingly conscious of the impact that we are having on our planet, we are cognisant of the
impact of our actions. We have learned of the environmental benefits of sharing our clothes.

Earlier this year, when we were deciding what to wear for our friend’s wedding, Gangotri wanted to borrow all of Jaanki’s
outfits, as she had just come back from India. As sisters do, they had multiple fights about who wears what.

We wished there was a place where you could go for all your South Asian clothing. This is the point at which we decided to
create HumTum – our South Asian clothing rental platform. We wanted to create a huge wardrobe we can all pick and choose
from.

Why couldn’t we all act like siblings: sharing our clothes, saving us money, wearing loads of different beautiful outfits whilst
reducing our impact on the planet.

We are very excited to share HumTum with each of you, after all, Sharing is Caring.

Jaanki & Gangotri x